Facebook fined €110 million for misleading European Commission over merger

The fine serves as a warning for companies involved in mergers in the EU

Facebook must pay a €110 million (US$123 million) for misleading the European Commission during an investigation of its takeover of WhatsApp.

The fine is for telling the Commission it would not be possible to reliably match Facebook and WhatsApp accounts for the same user -- something that would allow the company to better target advertising across the two platforms.

The move shows that enterprises need to be up front with regulators about their ability to process users' personal information, and not try to play it down -- especially when making acquisitions.

"Today's decision sends a clear signal to companies that they must comply with all aspects of EU merger rules, including the obligation to provide correct information," said European Commissioner for Competition Margrethe Vestager.

She described the fine -- for hiding the company's hypothetical ability to match up users' activity on Facebook.com with their behavior elsewhere on line -- as "proportionate".

However, it's 700 times greater than the record fine imposed by the French data protection authority, CNIL, earlier this week for actual breaches of privacy law involving such activity matching.

That's because, for now at least, breaches of European Union privacy laws are pursued on a national basis, where the ability of data protection authorities to impose fines is limited, in part because it is intended to deter smaller, local companies.

When the EU's General Data Protection Directive takes effect on May 25, 2018, however, it will raise the limit on such fines to €20 million ($22 million) or 4 percent of worldwide revenue.

In this case, the magnitude of the fine Facebook must pay is because it was found guilty of breaches of EU merger law, not privacy law.

When it notified EU authorities of its plan to acquire WhatsApp in 2014, it told the Commission on at least two occasions that it would not be able to reliably automate the matching of Facebook and WhatsApp accounts. Last year, though, WhatsApp updated its privacy policy to say it may link WhatsApp users' phone numbers with their Facebook accounts.

After investigating, the Commission concluded that Facebook must have known of this possibility at the time of the merger, and thus mislead the Commission. However, it also decided that the information did not give reason to block or reverse the merger.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Peter Sayer

Peter Sayer

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?