Samsung Electronics has unveiled its 2018 television lineup at the company’s First Look New York event at the American Stock Exchange.
“Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Jonghee Han, President of Visual Display Business at Samsung Electronics.
“We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”
At the event, Samsung highlighted details surrounding its flagship QLED TV models, as well as its expanded lineup of UHD, Premium UHD and Ultra-Large screen TVs. The company also debuted many exciting new features that they say will enable incredible picture quality, smart capabilities and unique design elements that allow the TV to effortlessly complement the home’s décor.
New to Samsung’s 2018 QLED TV lineup are several features that are designed to meet consumers’ needs for better picture quality, convenience, connection and sharing. These include Direct Full Array, new smart functionality featuring Bixby and the redesigned One Invisible Connection. Further differentiating Samsung’s unique TV design, the new lineup also features Ambient Mode, a futuristic solution that allows the TV to blend into the home environment like never before.
Additionally, Samsung is reinforcing its commitment to ultra-large screen televisions by introducing several models across its lineup in sizes that are 75-inches and above. This is in direct response to rising consumer demands in 2017, during which 40% of Samsung TV sales/revenue in North America were from 65-inch or larger sets, with that percentage expected to exceed 50% this year.
The 2018 lineup features more than 11 models across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes.
The Australian range is as follows:
Samsung say the new TVs will arrive in April, with announcements on pricing due between now and then.
