Amazon on Monday announced that Prime subscribers now have a
native Mac app to watch TV shows, movies, and other Prime Video
content. Previously, viewers had to access the service using a web
browser to watch content on the Mac. The Amazon Prime Video app is
available now for free in the Mac App Store.
The Prime Video Mac app has a couple of advantages over a
browser. The key feature is Picture-in-Picture mode that will
present a persistent, resizable video window on top of the Mac
interface, regardless of what app you are using. The app also has
AirPlay support so you can play content on any AirPlay-compatible
Other key features include show downloads for offline watching,
the ability to stop watching on one device and pick up from that
point on another device, in-app transactions, and access to
Amazon's exclusive content and live sports.
The new Mac app is like the Prime Video app that is already available for iOS. Though the Mac Prime
Video is Mac native, it is likely based on the iOS version using
Apple's Catalyst project, which was introduced with Catalina.
When you sign in to the Prime Video app for the first time,
you'll need to enter your Amazon Prime username and password, and
then verify your account. The app requires macOS Big Sur or later.
A Prime Video subscription is part of Amazon
Prime, which is $13 per month or $119 annually. A subscription
to Prime Video only (without the Amazon Prime shopping service) is
available for $9 per month.
The new Amazon Prime Video app comes at a time when Apple is
under scrutiny for anti-competitive practices. Apple, which offers
its own TV+ service for $4.99 a month, is currently in
court in a case with Epic Games over App Store rules and
Apple not allowing third-party purchasing options. Last Friday, a
case was filed in California that claims that
Apple has engaged in an anticompetitive scheme to monopolize the
aftermarket for iOS applications. Apple also was in court in South Korea and Japan, and the company
has faced several lawsuits in Europe. Apple has made several
changes to App Store in-app purchases in the past year as a result
of these cases.
In July 2020, Bloomberg reported that Apple made a special
fee exception for Amazon in order to get Prime Video on the iPhone
and Apple TV.