Apple celebrates National Parks across its ecosystem

The company will also donate $10 to the National Parks Foundation for every Apple Pay purchase at Apple.

Each year, Apple celebrates the founding of the U.S. National Park Service (which happened on August 25, 1916) across its ecosystem. In Apple's announcement, CEO Tim Cook is quoted as saying, With every passing year, our national parks only become more precious. We're honored to play a small role in helping even more people explore the parks, learn about their history, and renew their love and appreciation for the planet we share.