The iPhone 13 is coming: How big of a leap will it be, really?

With the official reveal just days away, we take a sober look at what to expect.

If you're on a site like Macworld.com, reading articles about an unannounced iPhone in advance of its September 14 launch, it's safe to say you're a pretty big fan. Or at least, you're dialed-in to the world of smartphones enough to know one Geekbench score from the next. For you, the improvements in each iPhone are probably notable, even exceptional. But are they really that impactful? Let's take a look at the most significant four rumored iPhone 13 upgrades—performance, cameras, ProMotion, and always-on display—and consider whether they will really matter for the average iPhone user.