It's times like these when the Macalope remembers the sage
advice of his spiritual guru who once said, Don't trust people.
They'll only hurt you.
In retrospect the Macalope should probably not have picked Cormac McCarthy as a spiritual guru. But we all
Anyway, cast your memory back to a time long, long ago… May of
this year. (That pretend a time not that long ago was really a long
time ago gag used to land a lot better before [gestures to
everything].) Back in May we were being sagely warned that Apple
would experience a large unexpected slowdown in China. Even after
that didn't happen, some of the same people were saying the same
thing in July.
SUSPECT BIG TROUBLE FOR APPLE IN CHINA is an evergreen
The problem is, reality would like to have a talk with that
According to Counterpoint Research, Apple was
China's largest smartphone brand last month. Now, these crowns come
and go so Apple shouldn't let it go to its head. (Wait, where else
do crowns go?) The point is, China is hardly a big problem for the
company right now and it doesn't look like it's going to be very
soon, either, as the outlook for iPhone sales in China seems pretty
Apple seen selling 40M iPhones during holidays
despite chip shortages
We estimate in China alone there are roughly 15 million iPhone
13 upgrades for the December quarter as this key region remains a
major source of strength for Apple heading into 2022 and beyond,
[Wedbush analyst Dan] Ives said.
You may be wondering if 15 million iPhones is a lot of iPhones.
Yes, it's a lot of iPhones.
Well, maybe you'd like a second opinion, just like when you had
that mole on your back you were concerned was cancerous (it turned
out it was a Raisinet that fell down the back of your shirt when
you were throwing them up in the air and trying to catch them in
your mouth). Okay, we can do that.
Apple said seeing strong iPhone sales gains in
…J.P. Morgan analyst Samik Chatterjee said that data from the
China Academy of Information and Communications Technology shows
that Apple shipped 10.8 million iPhone in the country during
October. Chatterjee noted that Apple has historically averaged 6.1
million shipments a month in China, and that October's figures are
the highest for a month in the country since November 2014.
You all remember 2014. That was a couple of years before Apple
went out of business for having a few quarters where iPhone sales
fell. And the company was never heard from again. Sad.
Well, not exactly. But that's what should have happened
according to some.
If Apple averages 6.1 million shipments in China a month and
shipped 10.8 million in October, that's what mathematicians would
call above average. And it's above average by an amount that
someone could actually calculate and go Whoa! That is
above average! If someone were so inclined.
The Macalope isn't, so it would have to be someone else.
Look, invest in Apple, don't invest in Apple, it doesn't matter
to the horny one. He quit playing the ponies years ago. Just don't
pretend flailing your arms about tiny month to month blips in
iPhone sales like a used car lot air dancer is analysis.