It’s time for Apple to start thinking different again–and a little weird

Apple shouldn't be afraid to take chances.
  • Dan Moren (
  • 25 April, 2022 20:45

Last week's strange news tidbit: the full-size HomePod, that most recent of Apple's perhaps misguided product choices, is going at a premium on the resale market after having been discontinued back in spring 2021. It's odd but not inexplicable. As my colleague Jason Snell pointed out, the HomePod was a case of Apple making trade-offs that ultimately appealed only to a niche audience—but a niche audience that was very excited about it.