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The Ericsson Asia-Pacific TV Centre was opened by the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, with Jacqueline Hey, CEO, Ericsson ANZ and Victorian Innovation Minister, Gavin Jennings. The TV Centre, in Melbourne's Docklands, will focus on customisation and delivery of Internet Protocol TV (IPTV), broadband TV and mobile TV in Australia and throughout the Asia-Pacific.
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IPTV allows viewers to experience interactivity on their televisions in the same way as on the PC, with personalised features such as chat, e-voting, web TV and access to social media networks.
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The Ericsson Asia-Pacific TV Centre is located at Ericsson’s Port Melbourne site and incorporates about 80 people. A core team of 15 is concentrating on developing IPTV solutions. It is the fourth major competence centre for Ericsson in Australia, following the centres for Transmission, Internet Protocol and Long Term Evolution.
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Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, Jacqueline Hey, CEO, Ericsson ANZ, Gavin Jennings, Victorian Innovation Minister, and Peter Lejon, VP, Ericsson Global Services Delivery Centre, check out the IPTV solution.
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Left to right: Jacqueline Hey, CEO, Ericsson Australia/NZ Peter Lejon, VP, Ericsson Global Services Delivery Centre, APAC Gavin Jennings, Victorian Innovation Minister, and Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy
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Kursten Leins, Ericsson head of Multimedia Strategy, with the Ericsson EDA 1500, a deep fibre access solution that can run almost 4000 subscribers for voice and high-speed broadband.
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The IPTV solution demonstrated at the TV Centre. From left to right: the Broadband Access Cabinet, dubbed "NBN in a Box", is fibre-to-the-home and fibre-to-the-node equipment with IP connectivity. Video Compression Cabinet: Tandberg Television Video Headend (professional satellite receivers and video transcoding equipment). IPTV Middleware Cabinet: IPTV Middleware and service layer solution. This particular rack has been used for trial deployments in Germany and Taiwan.
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Kursten Leins, Ericsson head of Multimedia Strategy with the IPTV solution. From left to right: the Broadband Access Cabinet, dubbed "NBN in a Box", is fibre-to-the-home and fibre-to-the-node equipment with IP connectivity. Video Compression Cabinet: Tandberg Television Video Headend (professional satellite receivers and video transcoding equipment). IPTV Middleware Cabinet: IPTV Middleware and service layer solution.
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Kursten Leins, Ericsson head of Multimedia Strategy, demonstrating a Home Utility Management application that brings together broadband, smart grids, IMS (IP Multimedia Subsystem) and IPTV to inform and empower electricity consumers. It shows daily and weekly power consumption, and optimum power management.
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Kursten Leins and the "Connected home" demo, showing how it will be possible to remotely access digital content from virtually any device, anywhere in the world.
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The TV centre will support internet service providers, telecoms operators, broadcasters and media companies around the region. It will support product development and assist broader industry engagement to grow the industry.
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The technology can also be extended to non-entertainment services such as Home Utility Management, which Ericsson demonstrated at the opening of the facility.
In pictures: Ericsson opens next-gen IPTV centre (updated)
12 Photos
Ericsson Australia has established a regional TV centre in Melbourne to advance the development and adoption of next-generation TV in the emerging era of high-speed broadband communications.
