Slideshow

Moto 360 aims to hit the 'whoah' mark with a bold smartwatch fashion statement

Motorola's Jim Wicks describes the inspiration for the smartwatch's circular display, but dangles very few specifics about the new device.

  • Motorola’s upcoming Moto 360 smartwatch was designed, first and foremost, for mainstream consumer appeal.

  • Jim Wicks is the design chief of Motorola Mobility.

  • Wicks says 85 percent of traditional wristwatches are circular—and that’s what mainstream consumers want.

  • It almost looks like... a watch.

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