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Credit: Fergus Halliday | IDG
At first glance, the Fitbit Ionic looks a lot like last year's Fitbit Blaze.
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Credit: Fergus Halliday | IDG
Fitbit CEO James Park
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Credit: Fergus Halliday | IDG
Like all wearables, there are a number of colors on offer.
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Credit: Fergus Halliday | IDG
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Credit: Fergus Halliday | IDG
And different bands available to pair it with.
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Credit: Fergus Halliday | IDG
There sports-focused watchbands for the Ionic will retail for AUD $49.99
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Credit: Fergus Halliday | IDG
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Credit: Fergus Halliday | IDG
The leather watchbands for the Ionic will retail for AUD $99.99
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Credit: Fergus Halliday | IDG
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Credit: Fergus Halliday | IDG
Fitbit's Lead Research Scientist Conor Heneghan also spoke at the launch event, revealing insights into the company's broader fitness tracking ambitions
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Credit: Fergus Halliday | IDG
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Credit: Fergus Halliday | IDG
Fitbit's Aria 2 smart scale was also on display. It boasts better accuracy, easier setup via Bluetooth and a more stylish design than its predecessor.
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Credit: Fergus Halliday | IDG
Smartwatches aren't the only new category Fitbit are playing in this year, with the company also debuting its Flyer Wireless Earbuds.
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Credit: Fergus Halliday | IDG
The Flyer earbuds are envisioned as a natural match for the new Fitbit Ionic.
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Credit: Fergus Halliday | IDG
Like the Ionic, they're available in several colors.
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Credit: Fergus Halliday | IDG
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Credit: Fergus Halliday | IDG
Media present at the launch event were walked through the extensive featureset that the Ionic will offer users.
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Credit: Fergus Halliday | IDG
The Fitbit Ionic supports contactless payments for Visa, Mastercard, AMEX and at least three major Australian banks (NAB, CBA and Westpac).
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Credit: Fergus Halliday | IDG
Fitbit have even moved to simplify watch face creation this time around. Attendees of the event were walked through a short coding session to demonstrate just how easy it is to customize and create your own watch faces for the Ionic.
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Credit: Fergus Halliday | IDG
See: the end result of less than five minutes of work with the company's new Fitbit App SDK.
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Credit: Fergus Halliday | IDG
The Fitbit Ionic will retail for an RRP of AUD $449.95 in October
First Look: Fitbit Ionic Smartwatch
21 Photos
