It is rumoured that Sony plans to drop the price of its standalone Blu-Ray players by US$100 next month.
According to HDGuru, an anonymous source has told Consumer Electronics Daily that Sony will reduce prices of its entry-level BDP-S350 player from US$399 to $299, and the BDP-S550 from $499 to $399, on September 28.
The source also claims that other Blu-Ray manufacturers will follow suit to retain a competitive edge, with the brands owned by electronics giant, Funai, including Philips/Magnavox and Insignia, to drop the price of their players to US$249 in September.
