Telstra has officially taken the wrappers off its new tier-based loyalty program giving customers the opportunity to earn points and rewards based on spending.
Aussie brands including Airtasker, REA Group, Hipages, Seek, EnergyAustralia, Qantas and NAB have been quick to launch their own ‘skills’ for Amazon’s voice assistant, Alexa, following news that local customers can officially buy the retail giant’s E...
Officeworks has become the second retailer this week to jump onto the voice interaction bandwagon, announcing an integration with Google Assistant that will allow consumers to engage with its products and brand via voice-activated devices.
Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino’s.
Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
Taking on guardianship of the Star Wars franchise is not for the light-hearted, nor is it something that comes along every day.
Walt Disney’s local CMO, Gavin Ashcroft, shares how the local team worked in advance of the launch of the Star Wars franc...
Nearly 400 Dick Smith bricks-and-mortar stores across Australia and New Zealand are set to close by 30 April, the retailer’s receivers have confirmed.
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.
It’s a story all too many established brands face: How to retain relevancy and purpose when the competitive landscape, digital disruption and customer expectations move well beyond anything they’ve seen before. And it’s this challenge toy giant, Matt...
The Federal Government will establish a new public company to build the next-generation National Broadband Network (NBN) across Australia.
Thousands of Victorian customers have been cut-off from telephony and Internet connectivity as a result of the devastating Victorian bushfires.
Telstra (ASX:TLS) CEO, Sol Trujillo, has played down the impact of its exclusion from the government’s National Broadband Network (NBN) on top-line revenues.
EMC will slash 2400 staff from its global workforce as part of a restructure of its Information Infrastructure business. The storage vendor is the latest in a long line of multinationals culling employees in bid to counteract the economic downturn.
Public sector spending, telecoms innovation and a need for better systems management will keep the recruitment market buoyant this year despite the economic slowdown, a new report claims.