Channel

• Sun poised for channel-led growth in 2010

  After a fiscal 2009 that Sun Microsystems executives admit was very challenging for the vendor and its channel partners, the vendor is optimistic about what's in store for 2010.

Whitepapers about channel

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  The New Disruption for Brands

  The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it.