Stories by Matt Kapko

How Snap is caving in to post-IPO pressures

Snap is making itself accountable to shareholders by reprioritizing its decisions for growth. These changes impact company culture and the entire user experience.

Why Amazon is the current king of the virtual assistants

Amazon surprised many analysts and competitors with its Alexa cloud-based voice assistant, and the company seems determined to help partners pack the tech into every product imaginable. Alexa has a clear lead in the smart home, but how long will it l...

Twitter CMO finally explains the purpose of Twitter

Twitter has failed to effectively define its purpose and value for ner a decade, but the company's CMO said at CES 2017 that it has finally overcome that lingering challenge — and 2017 could be a coming-of-age year for the social network.

Twitter's impact on 2016 presidential election is unmistakable

Twitter has been a nonstop news machine during this year's contentious presidential election, but will the popular social network even exist the next time Americans hit the polls?

Facebook now lets you order dinner and buy movie tickets

If Facebook has its way, the social network will soon be your go-to online destination for movie tickets, food delivery and other local reservations.

Is Twitter's dead developer conference another nail in its coffin?

Twitter will not host its annual Flight developer conference this year amid speculation and uncertainty about the company's future. Its bruised relationship with developers may be a sign of what's to come.

Google rebrands cloud services 'Google Cloud' and 'G Suite'

Google this week said its cloud business now has a billion active users. To celebrate the milestone, the company reorganized its cloud efforts under the name 'Google Cloud' and rebranded Google Apps as 'G Suite.'

How social media is shaping the 2016 presidential election

Social media brings out the darker side of digital introverts and often amplifies slanted views or political biases. With the 2016 presidential election less than six weeks away, social could not be more powerful or dangerous.

Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

Twitter's live NFL football debut a good start, but …

Twitter passed its first big live-football test last Thursday, but the social platform must cultivate much more unique value for NFL viewers if it hopes to steal them away from traditional TV broadcasts.

Why a leading PR firm chose Facebook at Work

When Facebook released a live-video feature for Facebook at Work, Weber Shandwick was one of the first companies to put it to use. The service hasn't replaced the PR's firms other collaboration tools (yet), but it is quickly gaining traction.

Why IT will be key to successful VR marketing

Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.

Facebook Messenger now supports native payments

Facebook today announced Messenger Platform v1.2, and the company's head of Messenger, David Marcus, says it is committed to making the bot experience even better than traditional app experiences.

Why iPhone 7 might be a better fit for enterprise than consumers

Apple's new iPhone 7 may not have an audio port, but it does pack many improvements that are much more important to business users.

Apple updates App Store developer guidelines ahead of iOS 10

The days are numbered for iOS apps that crash instantly upon launch or that use lengthy names to game search results, according to Apple's newly revised set of App Store developer policies.